Strategylance is a sub brand of my personal brand, Brand Technica. With the project I strive to build a SAAFS - strategy as a Freedom System. The first draft of the first chapter is finished and can be found here.

• Writing a full "do it yourself" Brand Strategy guide for Freelancers and Entrepreneurs.
• Learning to build my own online platform.
• Market research.
• Re-branding Brand Technica to include Strategylance.

Strategy

Yes even a strategy guide needs strategy. A large part of my strategy process was brainstorming about a name. Eventually I ended up combining "strategy" with "freelance" into Strategylance: which has it's symbolic reference to an actual lance and taking up arms. I chose to incorporate Strategylance into Brand Technica as a sub brand. Behind the scenes I refined Brand Technica's Brand Identity to be more refined and aligned with Strategylance.

Design

Strategylance's identity design isn't fully established yet; still I created a prototype logo and some visuals that align with my reworked Brand Technica's identity.

No outcome yet; I'll update it as soon as result roll in.