Pixel Brand

Pixel Brand

Summary

Pixel Brand is my former freelance business where I did everything from A to Z.

Project Details

Client:
Duration:
year:
category:
My role:
Pixel Brand
4 years
2020
Personal project
| Founder | Art Director | Lead Designer | Web Designer | Brand Strategist |
Goals
  • Building my own freelance business
  • Making a difference for Belgian Startups
Process

Designing for yourself is a big challenge, the first thing I did is take a step back and look at it as though it's a client's project. As I always do, I started setting up a brand strategy and figure out who my target audience was. Once I had a good idea of what I wanted to go for I started executing the plan.

  • Research: I went straight for the places where startups thrive and followed some business startup courses at both Syntra and Starterslabo. I had access to my target audience while also learning more about running my own business.
  • Strategy: Started to develop a Brand Strategy that targets (Belgian) startups and scale-ups.
  • Design: I mostly looked at creating an identity that would show my audience who I am and what I'm capable off.
  • AI: I wasn't afraid to jump rather quickly on the AI train and used Pixel Brand's branding to also experiment with AI image generation.

Outcome
  • I had the opportunity to develop a liking for entrepreneurship and I did maintain my business for roughly 4 years during one of the hardest times for businesses (Corona).
  • Pixel Brand is currently a project that's on hold. I closed my business at the start of 2024 for financial reasons and personal reasons.
Key Learnings
  • Building your own business doesn't happen over night. It's a process of constant failure vs success, but the most important is, don't give up!
  • We can come across roadblocks and unexpected events in our lives that change your entire world; sometimes other things in life take priority over your business.
  • Fear doesn't make you less confident, it's how you deal with your fears that will.
  • In every set back there is lesson to be learned and is one of the best ways to grow as a person.
Services
  • Brand Strategy
  • Logo Design
  • Identity Design
  • Illustration
  • print Media
  • Digital Media
  • Social Media Management
Tools
  • Lightroom
  • Photoshop
  • Illustrator
  • InDesign
  • Webflow
  • Sitemanager
  • After Effects
  • Premiere Pro
  • Accountable
  • NightCafé
  • ChatGPT
  • Social Media
  • ...

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My work

My work

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