Pixel Brand is my former freelance business brand.
Client:
Pixel Brand
Year:
2020
Duration:
4 years
Pixel Brand was my freelance brand and design studio where I worked with start-ups businesses, creators and the entertainment industry on branding and digital presence.
Designing a brand for my own freelance venture required stepping back and approaching the project as if I were working for a client. I began by defining a clear brand strategy and identifying the target audience I wanted to reach. The focus was on positioning Pixel Brand as a creative partner for startups and growing businesses.
To better understand the startup ecosystem, I followed several entrepreneurship courses at Syntra and Starterslabo. These environments provided direct access to founders and early-stage businesses while also helping me deepen my knowledge about building and running a company.
With the strategic direction defined, I developed a visual identity that reflected both my personality as a designer and the type of clients I wanted to attract. The goal was to communicate creativity, adaptability and technical skill through the brand’s visual language.
During the project I also began experimenting with early AI image generation tools, using Pixel Brand’s identity as a testing ground to explore how emerging technologies could be integrated into creative workflows.
Clients often came in looking for design, but quickly realized that clarifying their brand direction first made the final result stronger. The strategic conversations around positioning and identity were frequently just as valuable as the visual work itself.
Working closely with clients also created a collaborative process where ideas could evolve naturally, resulting in brands that felt more intentional and aligned with their goals.