A smaller design project where I created the personal brand Identity of a Twitch streamer. They wanted some reference to Minnie Mouse and their favorite color was purple. I helped in both naming strategy and personal branding.

Design

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Designing for a personal brand required a slightly different approach than the business brands I usually work with. Since her visual style and personality were already clearly defined, some steps in the usual branding process, such as creating a stylescape, were unnecessary.

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Instead, the focus was on asking the right questions to understand how she envisioned her Twitch channel and how she wanted her audience to perceive her. From those insights I designed the logo, along with several social media banners and visual assets she could use for her stream.

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Designing for a Twitch streamer is different from designing for a company. Personal brands are more emotionally driven, requiring a deeper understanding of the person behind the brand. Instead of targeting a predefined audience, the goal is to reflect the streamer's personality and attract like-minded people.

Purple Minnie was a small personal project created for a beginning Twitch streamer. Although the channel was never streamed on consistently, the identity captured her personality well and she was very happy with the logo and visual elements that were created for her brand.