Enwishion

A modern podcast branding that resonates with professionals that are on the brink or going through a career change.

Collab Project
Brand Strategy
Content Creation
Graphic Design
video editing
Identity Design
Logo Design
Videography
Webdesign

PROJECT CONTEXT

Details

Client:

Enwishion

Year:

2023

Duration:

8 months

Role
Brand Strategist
Founder
Lead Designer
Public Speaker
Video Editor
Videographer
Sound Designer
Web Designer
Host

Overview

Enwishion was a collaboration podcast project of myself and colleague entrepreneur, career coach Iris. The idea was to start a podcast and YouTube series to help professionals that are looking to change their career.

THE CHALLANGE

  • Creating a podcast for professionals that plan to or are going through a career change.
  • Fit two entrepreneur agendas to record the podcast.

THE APPROACH

Tools
After Effects
Audacity
FL Studio
Illustrator
InDesign
Lightroom
MS Office
Notion
OBS
Photoshop
Nikon DSLR 5500
Webflow
Premiere Pro
Social Media
Pen & Paper
Chat GPT
NightCafe (Stable Diffusion, DALL·E, etc.)

The Process

Research

Iris and I brainstormed a lot together to figure out a target audience that would benefit us both. We also had to come up with a name, we used the power of AI to give us some extra inspiration based on the key elements we wanted to represent. These elements were having a clear vision and a dream/goal; thus we combined "envision and wishing" together creating Enwishion.

Design

I started by designing the stylescape to make sure our style and visual vision aligned. Once settled on the style I designed the Logo and Style guide. Once these were on point, I designed both the intro and outro for the YouTube series.

Post Editing & Recording

I post edited the first episode - due to time constraints of both of us it sadly never launched.

THE OUTCOME

Key Learnings

Working towards a common goal isn't always easy to combine with our private lives. Time is often the culprit in such collaborations.

Results

Despite recording the first episode and building the full visual identity and production setup, we ultimately decided to pause the project due to timing and logistical challenges. Even so, the concept and creative foundation we built still reflect the original vision we had for the platform.

Feedback

Although Enwishion never fully launched, the collaboration with Iris was a valuable experience.The project allowed us to explore meaningful conversations around personal growth, entrepreneurship and mindset.

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