Ace of Space

Ace Of Space is my personal project that got me into the semi-finals of the Belgian EWC 2022.

Personal project
Brand Strategy
Graphic Design
video editing
Identity Design
Logo Design
Webdesign

PROJECT CONTEXT

Details

Client:

Ace of Space

Year:

2022

Duration:

2 months

Role
Founder
Brand Strategist
Lead Designer
Video Editor
Web Designer
Public Speaker

Overview

Ace of Space is a conceptual venture exploring the idea of a co-working hub designed specifically for streamers, influencers and digital creators. The concept combines a physical workspace with community, content creation facilities and a social environment where creators can collaborate and grow their audience.

The project was developed as a business concept and brand during the Belgian Entrepreneurship World Cup (EWC) 2022 competition, where it reached the semi-finals in the idea stage.

THE CHALLANGE

  • Develop a first visual identity for the concept.
  • Translate the business idea into a clear and presentable brand story.
  • Prepare a pitch deck and supporting materials for the EWC Belgium competition.
  • Explore the potential of the concept and attract interest from possible investors.

THE APPROACH

Tools
After Effects
Illustrator
InDesign
Photoshop
Webflow
NightCafe (Stable Diffusion, DALL·E, etc.)

The Process

Research

Initial surveys and informal research were conducted to gauge interest in the concept. The responses indicated that many creators liked the idea of a dedicated space designed specifically for streaming and digital content creation.

Strategy

Based on the early feedback, I began shaping the brand strategy and positioning for Ace of Space. The goal was to create a concept that could eventually support a crowdfunding campaign and attract early supporters.

Design

I developed the first visual identity for the project, including the logo, pitch deck, style direction, logo animation and an early website concept to support the presentation.

Implementation

The pitch deck and supporting visuals were used during the EWC Belgium selection rounds and the semi-final presentation.

THE OUTCOME

Key Learnings

Pitching a business concept to a jury in a competitive environment provided valuable experience in presenting ideas clearly and convincingly.

The process also highlighted how important visual storytelling is when presenting an early-stage concept. Strong visuals can help translate an abstract idea into something people can more easily imagine.

Results

Ace of Space reached the semi-finals in the idea stage of the Belgian Entrepreneurship World Cup (EWC) 2022.

The project received positive reactions from the jury and validated the potential of the concept as a future venture.

Feedback
"We love your idea, but we would have liked to see more visuals showing the atmosphere inside the space."
– Belgian EWC Jury
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