Ace of Space

Ace Of Space is my personal project that got me into the semi-finals of the Belgian EWC 2022.

Personal project
Brand Strategy
Graphic Design
video editing
Identity Design
Logo Design
Webdesign

PROJECT CONTEXT

Details

Client:

Ace of Space

Year:

2022

Duration:

2 months

Role
Founder
Brand Strategist
Lead Designer
Video Editor
Web Designer
Public Speaker

Overview

Ace of Space is a conceptual venture exploring the idea of a co-working hub designed specifically for streamers, influencers and digital creators. The concept combines a physical workspace with community, content creation facilities and a social environment where creators can collaborate and grow their audience.

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The project was developed as a business concept and brand during the Belgian Entrepreneurship World Cup (EWC) 2022 competition, where it reached the semi-finals in the idea stage.

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THE CHALLENGE

  • Develop a first visual identity for the concept.
  • Translate the business idea into a clear and presentable brand story.
  • Prepare a pitch deck and supporting materials for the EWC Belgium competition.
  • Explore the potential of the concept and attract interest from possible investors.

THE APPROACH

Tools
After Effects
Illustrator
InDesign
Photoshop
Webflow
NightCafe (Stable Diffusion, DALL·E, etc.)

The Process

Research

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Initial surveys and informal research were conducted to gauge interest in the concept. The responses indicated that many creators liked the idea of a dedicated space designed specifically for streaming and digital content creation.

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Strategy

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Based on the early feedback, I began shaping the brand strategy and positioning for Ace of Space. The goal was to create a concept that could eventually support a crowdfunding campaign and attract early supporters.

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Design

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I developed the first visual identity for the project, including the logo, pitch deck, style direction, logo animation and an early website concept to support the presentation.

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Implementation

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The pitch deck and supporting visuals were used during the EWC Belgium selection rounds and the semi-final presentation.

THE OUTCOME

Key Learnings

Pitching a business concept to a jury in a competitive environment provided valuable experience in presenting ideas clearly and convincingly.

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The process also highlighted how important visual storytelling is when presenting an early-stage concept. Strong visuals can help translate an abstract idea into something people can more easily imagine.

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Results

Ace of Space reached the semi-finals in the idea stage of the Belgian Entrepreneurship World Cup (EWC) 2022.

The project received positive reactions from the jury and validated the potential of the concept as a future venture.

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Feedback
"We love your idea, but we would have liked to see more visuals showing the atmosphere inside the space."
– Belgian EWC Jury
Ace of Space logo high-gloss print on matt black paper.
Ace of Space logo printed on a coffee mug.
Ace of Space logo stamp.
Ace of Space logo on a black and red Snapback (cap).
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